How to Curate Engaging Content for Your Social Channels
Stay in front of your leads with a social content plan
In today’s digital world, it doesn’t matter if you run a small local shop or a big national company; social media should be an essential piece of your business marketing strategy. You can connect with your customers, increase your brand awareness, and boost your leads and sales in ways you never could before. Your social presence can also position you as a subject-matter expert, can showcase your local market knowledge, and can be the defining factor whether potential clients choose to work with you or not.
But between open houses, private showings, client meetings and more – how do you find the time to create daily content for your social pages? Check out our expert tips below.
Create a Monthly Content Calendar
Once a month, set aside 1–2 hours in your schedule to create a social content calendar for the month ahead. Once your calendar is outlined, schedule what you can through Facebook Business Manager. For other networks, prep your captions in advance using the notes app on your phone, and have your photos ready to go in a designated album on your phone. This monthly prep time will pay off when those extremely busy days come along. You will be happy your content is ready to post, right at your fingertips!
Short on ideas for your calendar? Search "Social Calendar Example" in your favorite internet search engine. There are plenty of examples and templates available online.
Curate Articles of Interest Through Google Alerts
The internet is an endless stream of content – and it can sometimes be overwhelming to find relevant and timely articles to share. We suggest setting up Google alerts to have content specific to your niche sent to you daily. Share these articles to position yourself as a subject matter expert by giving your opinions and insights on industry news and trends. Here’s some quick instructions on setting up these alerts for your Google Account.
Ask Yourself These Questions
Your social media content should not only be centered around sharing industry content, market trends and local updates – but should also show off who you are and what you represent. We created this list of 120 questions to ask yourself when you are short on content. Pick a few and take the time to answer them and keep them on deck as ‘stock content’ on the days where you don’t have anything to post. Or, use them as a way to drive engagement with your followers.
Get Real
In addition to scheduled content, try to mix in real time photos and videos. Take your followers along with you as you show houses, meet with clients and attend final walkthroughs and closings. Sharing what you do day-to-day and how you work with your clients and partners will build trust with your followers as well as allow them to get to know you!
Although social media is a crucial part of your business marketing, it doesn’t have to be stressful to manage. Take the first step, create a profile, and prep your first week of posts.
For more tips on growing your business, check out our Agent Advantage platform – where top agents share their best practices and tips.