OUR COMMITMENT TO CUSTOMERS, PARTNERS AND TO ONE ANOTHER
These are the 10 Core Values that drive everything we do to serve you and contribute to our success.
What we live and breathe as team members and as a company
The work that we do every day demands attention to detail, seamless teamwork, a super-high level of responsiveness and a commitment to overcoming any obstacle to ensure that each customer is absolutely thrilled with their mortgage experience. We work as ONE to help you find the perfect mortgage. To keep us all completely aligned through the process, we developed the following 10 Core Values to guide our actions:
1. PUT THE CUSTOMER FIRST
At Guaranteed Rate Affinity, a satisfied customer is one who would refer us to friends and family. We win the trust and the business of our customers through a genuine desire to serve them.
2. WORK WITH THE BEST OF THE BEST
We built our company by focusing on the best of the best. We are very selective about who we work with, as high-performing individuals and organizations have a multiplying effect on results. We work hard to support and improve the relationships we have with our employees and partners.
3. DEMAND EXCELLENCE
At Guaranteed Rate Affinity, we strive for the industry-leading value proposition for our loan officers, our referral sources and our customers. We have a high standard for the quality of our work. When we do our jobs well, this business is easy — our loan officers are thrilled, our referral partners are happy and our customers keep coming back. We pride ourselves on excellent work!
4. HOLD SELF AND OTHERS ACCOUNTABLE
We hold ourselves and others accountable for high-quality work and to meet the commitments we make. We admit our mistakes, seek transparency and embrace constructive conflict and criticism in order to learn and grow.
We work as though we own the company and we focus on the whole. We don’t say, “That’s not my job.” We have a commitment to sustainability and growth. We run this business as if it is a marathon, not a sprint, never sacrificing long-term health for short-term gains.
We spend on what matters to our customers and we limit the rest. Low rates can only be accomplished by being financially disciplined. Frugality is a constraint that forces us to be inventive and have a culture of self-sufficiency.
7. BIAS TO ACTION
Quick delivery is important for our customers and our bottom line. We move fast and we limit risk. We make tough decisions without agonizing over them. We don’t give in to “analysis paralysis.” We strive to create an environment that fosters a strong bias to action. We work to reduce bureaucracy, formality and fear of failure.
8. HEALTHY, BALANCED AND FUN
Delivering results is best achieved by energetic and healthy individuals who love their jobs, have good relationships with co-workers and have balanced lives. Part of being a healthy and balanced individual is giving back and making a difference for others outside the company through charity.
9. THINK BIG AND SOLVE PROBLEMS
We are bold in our ideas and we challenge the status quo. When confronted with a problem, we turn lemons into lemonade. When others are pessimistic and don’t see a way forward, we find a way to crush roadblocks.
10. DELIVER RESULTS
We overcome obstacles, solve problems and produce results. We don’t spend time thinking about the past, lack of resources, external issues or other reasons why we can’t deliver. If those problems exist, we own them and find ways to grind it out and deliver.